digital

marketer

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digital 

marketer

This programme has been developed for employees keen to develop their skills in designing, building and implementing digital marketing campaigns.

A digital marketer will typically be working as part of a team and have responsibility for some of the straightforward elements of the overall marketing plan or campaign.  The marketer will work to marketing briefs and instructions. 

This programme is suitable for companies of any size and sector.

THINGS TO KNOW

LEVEL:

3

DURATION:

12 months

knowledge

  • Principles of coding

  • Basic marketing principles

  • Customer lifecycle

  • Customer relationship marketing

  • Digital and social media strategies

  • Digital etiquette

skills

  • Logical and creative thinking

  • Analytical and problem solving

  • Taking responsibility

  • Using initiative

  • Thorough and organised approach

behaviours

  • Internal and external relationships

  • Effective communication

  • Productive

  • Professional

  • Secure working environment

qualifications

  • None required

criteria

  • Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment.

 

end point assessment

  • End-point assessment is via synoptic project, professional discussion, portfolio of evidence and employer reference.

  • Registration to professional bodies: This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.  Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.