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junior content producer


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junior content producer

This programme has been developed for employees to develop their skills in creative content roles.

Key responsibilities are likely to include developing and creating content to be used across a variety of media including digital, social media, broadcast and print.


They will work to customer/client briefs carrying out research and developing media messaging to maximise audience engagement.

This programme is suitable for employees in a content production role within the digital creative industries (including media, advertising, marketing communications and broadcast)and also for creative roles in non-creative industries.





12 months


  • Identify commercial drivers for the client

  • Importance of brand awareness

  • Digital and print audiences

  • Different communication styles

  • Using content across platforms

  • Working within a budget

  • Content within a marketing strategy

  • Styles of writing

  • Create persuasive copy or for brand awareness

  • Segment and understand audiences

  • Gather data

  • Evaluate success


  • Interpret the objectives of client’s brief

  • Research ideas and concepts to meet the brief

  • Present ideas, pitches and proposals

  • Storyboard ideas

  • Understand user experience

  • Write and edit copy for use online and in print

  • Capture images

  • Optimise webpage content

  • Develop, use and maintain professional networks


  • Passion for creating content

  • Work effectively individually and collaboratively

  • Build and maintain positive relationships with customers

  • Strong work ethic

  • Recognition and compliance with equality and diversity within the workplace


  • None required


  • Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment.

end point assessment

  • End-point assessment is via workplace observation, set brief test and professional discussion.

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